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Branding

How does one boil down all the meetings, mood boards, and multitudes into one shape, logotype, or accent? The intricacies of creating a mark for a brand that will carry the name, the visual, the overall ethos is not only fascinating to me, but is also one of the greatest challenges that my dear clients allow me to indulge in over and over again.

Empower Psychology

Branding / Logo / Collateral

Marisa was clear. Her new brand was to be built on strength, power, resilience. Her new name, message, platform, and mission were all just a precursor to the strong yet colorful brand that I created. Her new name lent itself beautifully for a half brain / half stacked logo exploration, and the deep navy color anchors all her elements with clarity and confidence. view project

Ignite Yoga

Branding / Logo / Collateral

A studio that is so close to my heart (I have trained here and now teach here), branding it was a crazy challenge. As with everything personal and close to you, it was an exercise of asking tough questions: Who is Ignite Yoga, and what is it really about?Through a branding discovery, we identified keywords, brand archetype, ideal target audience, and then, landed on this logo to house (pun intended) the future of Ignite. view project

Glass Cactus

Branding / Printing / Collateral

As a husband and wife photography duo, Cody & Anna are the perfect balance of delicate and edgy. Inside jokes involving kid gifts from the dollar tree and a plethora of ceramic cacti surrounding all surfaces of their home—they are Glass Cactus. They capture (pun intended) the beauty and essence of a bride coming into her own, the fierce qualities of an actor fighting to be discovered, and anything in between. view project

Speakeasy Yoga

Branding / Printing / Collateral

Close your eyes. Take a deep inhale and sloooooowly exhale out. Imagine the heat and sweat prickling on your skin, a softly spoken yet commanding instructor asking you to explore poses. A moody dark room with gridded window panels to the beautiful Dayton—Speakeasy has claimed a name and space for itself in the local downtown community. view project

Skin Foodie

Branding / Printing / Collateral

Rebranding Skinfoodie was (and still is) one of my proudest accomplishments. Not only we started with a really hip, self-made brand that seemed terrifying to rework, but the results were met with great feedback. I updated the logo lettering, created cohesive packaging, and today we are continually editing collateral and packaging to create the most badass, organic, clean, green beauty brands out there. view project

More Work

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