Marisa was clear. Her new brand was to be built on strength, power, resilience. Her new name, message, platform, and mission were all just a precursor to the strong yet colorful brand that I created. Her new name lent itself beautifully for a half brain / half stacked logo exploration, and the deep navy color anchors all her elements with clarity and confidence. view project
A studio that is so close to my heart (I have trained here and now teach here), branding it was a crazy challenge. As with everything personal and close to you, it was an exercise of asking tough questions: Who is Ignite Yoga, and what is it really about?Through a branding discovery, we identified keywords, brand archetype, ideal target audience, and then, landed on this logo to house (pun intended) the future of Ignite. view project
As a husband and wife photography duo, Cody & Anna are the perfect balance of delicate and edgy. Inside jokes involving kid gifts from the dollar tree and a plethora of ceramic cacti surrounding all surfaces of their home—they are Glass Cactus. They capture (pun intended) the beauty and essence of a bride coming into her own, the fierce qualities of an actor fighting to be discovered, and anything in between. view project
Close your eyes. Take a deep inhale and sloooooowly exhale out. Imagine the heat and sweat prickling on your skin, a softly spoken yet commanding instructor asking you to explore poses. A moody dark room with gridded window panels to the beautiful Dayton—Speakeasy has claimed a name and space for itself in the local downtown community. view project
Rebranding Skinfoodie was (and still is) one of my proudest accomplishments. Not only we started with a really hip, self-made brand that seemed terrifying to rework, but the results were met with great feedback. I updated the logo lettering, created cohesive packaging, and today we are continually editing collateral and packaging to create the most badass, organic, clean, green beauty brands out there. view project
