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Empower Psychology

Branding / Logo / Collateral

Resilience and strength don’t have to be overtly masculine elements to create a compelling brand. Though the visual identity is anchored in a deep and rich navy color, the logo is a playful half-brain design with gradients, bright colors, and concept-heavy illustrations that support the idea of mental adversity in the face of trauma, tragedy, or stress. The abundance of white still keeps the look fresh, and clinical, but nothing about this brand says therapy is not for all who are willing to show up to do the work.  View Website

 

 

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Passionpreneurial Feelings

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