Réka {ray-ka}, aka paperreka, is a boutique design studio for brands rooted in craft, depth, and connection—ready to be seen clearly.

would your rather...

I have hours and
willingness to dig.

I’d rather invest and hand it over.

money

time

What is
more scarce
right now?

01 trading time or money

I want to understand the brand inside out, so I can keep shaping it myself.

surgery

surgeon

Do you want the surgeon or to learn the surgery?

02

Want this done by someone who has done this 100s of times.

surgeon or surgery

Just need the framework, tools, and I can excavate.

I can see

too close

Can you see yourself clearly?

03

I’m too close and need outside eyes.

xray or mirror

I’m still figuring out what I am—foundations come first.

not yet

yes

Is your business outpacing your brand?

04

The brand is lagging behind—revenue and momentum are at stake.

scaling or starting

I process quietly, at midnight with a notebook.

alone

out loud

How do you work best?

05

Asking the right questions unlocks me.

dialogue or monologue

your brand. your choice.

Both paths get you a brand. The difference is who is holding the scalpel.

Now what?

We go deep together—one-on-one, no templates, no AI prompts, no more guessing games. We dig into what makes you uniquely you. We name it, write it, design it out, and you walk away with a brand strategy and identity with real guts.

brand with me

You hold the scalpel. I hand you the map.

Microdose the courses, workbooks, and digital tools built from the same framework I use with clients—brand DNA, brand guts, brand vitals, brand behavior. Learn the anatomy, do the excavating, and keep the skill for life.

brand your f*ing self

Brand your f*ing self.

You bring the business. I bring the scalpel.

Brand with me

For the ones who are done trying to figure it out alone.

For the ones who want to understand but microdose every brand element at their own pace.

I believe in

working with intention // soul-feeding rituals // movement as medicine // mindful brand stories // the sacred feminine changing the world // beauty + freedom // soul-aligned clients

I send (almost) weekly brand/life musings called friday feels.

the paperrific newsletter

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