Réka {ray-ka}, aka paperreka, is a boutique design studio for brands rooted in craft, depth, and connection—ready to be seen clearly.

audit my brand

start a project

I have hours and
willingness 
to dig.

I’d rather invest and hand it over. 

money

time


What is
more scarce
right now?

01

five questions for you

I want to understand the brand inside out, so I can keep shaping it myself.

surgery

surgeon

Do you want the surgeon or to learn the surgery?

02

Want this done by someone who has done this 100s of times.

next question

Just need the framework, tools, and I can excavate.

I can see

too close

Can you see yourself clearly?

03

I’m too close and need outside eyes.

now we dig deeper

I’m still figuring out what I am—foundations come first.

not yet

yes

Is your business outpacing your brand?

04

The brand is lagging behind—revenue and momentum are at stake.

pulse check

I process quietly, at midnight with a notebook.

alone

out loud

How do you work best?

05

Asking the right questions unlocks me.

next question

I transform your inner brilliance into a visual identity that reflects your next-level self.

Hi, I’m Réka (ray-ka), your brand alchemist. I’m wildly in love with the esoteric and ethereal as a lens to brand with intention and depth. Let’s stop chasing the trends—let’s talk about your visceral why. Let’s stop looking at your competition—and discuss what makes you different. Stop saying yes to everyone—let’s uncover who your brand is for.

When your brand has a beating heart and lung full of fresh air—it’s impossible not to fall in love with it. 

work with me

I believe in

working with intention // soul-feeding rituals // movement as medicine // mindful brand stories // the sacred feminine changing the world // beauty + freedom // soul-aligned clients

I send (almost) weekly brand/life musings called friday feels.

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