Paper Réka

Intentionally (re)branding mindful but badass passionpreneurs.

Réka Juhász

I’m Réka Juhász {ray-ka u-has}, a Hungarian-born, American-trained designer in search of beauty, freedom, and whole-hearted clients who want to build intentional brands from strategy through design to create profitable, sustainable, and meaningful brands.

Branding work

When your brand and story have a beating heart, and a lung full of fresh air—it is impossible not to fall in love and connect with it.

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visceral why

I want to speak the language of handmade, manual, slow-living, minimalist, self-caring, tactile, personal, free, unapologetic, raw, and collaborative. I believe in days off, travel, good food, lattes, movement, books, beauty, and the feminine energy changing the world. I want to support badass passionpreneurs who speak the same language. I want to unfold their whole-hearted and mindful brand stories rooted in human connection and beautiful visual ecosystems.

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In the age of digital, 24-hour, and on-demand, it is refreshing to create long conversations around purpose and passion. Paperreka is a boutique branding experience that helps sort out your brand DNA with a compelling visual identity system, through self-discovery, brand excavation work, and an anti-hustle mindset. Your new brand will reflect the value of your goods and services.

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I can’t quite explain to you how these letter shapes are falling out of my hands, onto the paper, sometimes with ink or spice, sometimes jumping to digital and then back to manual life (letterpress) with texture and toothy paper—but either way—it’s been my greatest discovery to make shapes with my hands and tools. It brings me joy to share these items for looks, for sale, for the love of the craft.

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Finding my voice as an advocate of anti-hustle, brand clarity, self-development, and all things community—podcasting is my ultimate act of courage to show up for you with value and content that you are interested in consuming episode after episode. The Creative Cocktail is a mix of 3 parts design podcast, 2 parts brand clarity, and a dash of mental health serving the worldly passionpreneurs.

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Print Shop

I selfishly create products that I want, and need, and use. My desire to make things is only multiplied by the toothiest papers I can find, and the most interesting products I can create, so you too can tell people how you really feel.

Ponder the Thought

In order to find our voice in the world we have to say and write what is on our minds, accept that not everything will always land in the ears of others as we intend it, and continually dig up the courage to share our stories to express and evolve ourselves.

The Creative Cocktail Podcast

The Creative Cocktail is a mix of 3 parts design podcast, 2 parts brand clarity, and a dash of mental health serving the worldly passionpreneurs. Poured in a tall glass for long-form ramblings, casual conversations, interviews with lots of F words—it is crafted to bring clarity to your design dilemmas and work-life balance. Get drunk on an intentional, anti-hustle, sustainably fulfilling life.

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The Paperreka Blog

As with every online platform, the trepidation of too many, too long, too few, too raw, too whatever post is real. But my need to communicate the products, clients, projects, accomplishments, and downfalls as a designer, maker, and human is also inevitable. So consider this your warning if you follow along.

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Say Hello

In order to facilitate meaningful conversations, please use this form to get in touch and allow for 24 hours to receive a response. I maintain a very minimalist inbox and do not answer emails outside of business hours or on weekends. Boundaries aside—I am excited to hear from you!