I’m Réka {ray-ka}, aka paperreka, a boutique design studio for brands rooted in craft, depth, and connection—ready to be seen clearly.

I am not for everyone—and everyone is not for me.
So let’s get real and clear. Why are you here?

unsure where to start // (visually) disconnected from my brand // I’ve outgrown  my patched-together visuals // stuck second-guessing every color, font, and post

YES, Let’s DIG IN.

I feel

nah, STILL just looking

I have hours and
willingness 
to dig.

I’d rather invest and hand it over. 

What is
more scarce
right now?

money

time


01

trading time or money

I want to understand the brand inside out, so I can keep shaping it myself.

surgery

surgeon

Do you want the surgeon or to learn the surgery?

02

Want this done by someone who has done this 100s of times.

surgeon or surgery

Just need the framework, tools, and I can excavate.

I can see

too close

Can you see yourself clearly?

03

I’m too close and need outside eyes.

xray or mirror

I’m still figuring out what I am—foundations come first.

not yet

yes

Is your business outpacing your brand?

04

The brand is lagging behind—revenue and momentum are at stake.

scaling or starting

I process quietly, at midnight with a notebook.

alone

out loud

How do you work best?

05

Asking the right questions unlocks me.

dialogue or monologue

Both paths get you a brand.
The difference is who is holding the scalpel.

your brand. your choice.

Now what?

This is your invitation to go deep together. Into a point of view made real—a brand that is art, a métier of making meaning and vision come together to create something singular. We begin with five strategy sessions to uncover your visceral why, then give it form across two creative directions—a full logo suite, colors, fonts, textures, and a brand guide that holds it all together. No templates, no AI prompts, no guessing games. Just a brand with a beating heart and lungs full of fresh air—one that feels like a mirror—so you can return to the work only you can do.

brand with me

You hold the scalpel. I hand you the map.

Your true north: strategy before design, always. A new direction requires a new orientation, and this is where you find it. Microdose the same framework I use with clients—brand DNA, brand guts, brand vitals, brand behavior—through videos, workbooks, and digital tools that move at your pace and fit your budget. Find your visceral why, name what makes you different, and get clear on who you are for, so you build the foundation once instead of reinventing your brand with every new post. No fast-fashion identity. Just a brand you understand bone-deep—because you built it yourself.

brand your f*ing self

You bring the business. I bring the scalpel.

· For those who’d rather invest money than time
· For those whose brand needs a full (re)build
· For those ready to hand someone else the scalpel

· For those who rebuilt their logo three times this week
· For those who would rather build a brand with intention, authentically, than chase trends and throw things together. 

I believe in

working with intention // soul-feeding rituals // movement as medicine // mindful brand stories // the sacred feminine changing the world // beauty + freedom // soul-aligned clients

I send (almost) weekly brand/life musings called friday feels.

the paperrific newsletter