I’m Réka {ray-ka}, aka paperreka, a boutique design studio for brands rooted in craft, depth, and connection—ready to be seen clearly.

I am not for everyone—and everyone is not for me.
So let’s get real and clear. Why are you here?

hello there.

unsure where to start // (visually) disconnected from my brand // I’ve outgrown my patched-together visuals // stuck second-guessing every color, font, and post

YES, Let’s DIG IN.

I feel

nah, STILL just looking

I have hours and
willingness to dig.

I’d rather invest and hand it over.

What is
more scarce
right now?

money

time

01 trading time or money

I want to understand the brand inside out, so I can keep shaping it myself.

surgery

surgeon

Do you want the surgeon or to learn the surgery?

02

Want this done by someone who has done this 100s of times.

surgeon or surgery

Just need the framework, tools, and I can excavate.

I can see

too close

Can you see yourself clearly?

03

I’m too close and need outside eyes.

xray or mirror

I’m still figuring out what I am—foundations come first.

not yet

yes

Is your business outpacing your brand?

04

The brand is lagging behind—revenue and momentum are at stake.

scaling or starting

I process quietly, at midnight with a notebook.

alone

out loud

How do you work best?

05

Asking the right questions unlocks me.

dialogue or monologue

Both paths get you a brand.
The difference is who is holding the scalpel.

your brand. your choice.

Now what?

We go deep together—one-on-one, no templates, no AI prompts, no more guessing games. We dig into what makes you uniquely you. We name it, write it, design it out, and you walk away with a brand strategy and identity with real guts.

brand with me

You hold the scalpel. I hand you the map.

Microdose the courses, workbooks, and digital tools built from the same framework I use with clients—brand DNA, brand guts, brand vitals, brand behavior. Learn the anatomy, do the excavating, and keep the skill for life.

brand your f*ing self

Brand your f*ing self.

You bring the business. I bring the scalpel.

Brand with me

For the ones who are done trying to figure it out alone.

· For those who can feel their brand is off, just can’t quite point to why.
· For those who rebuilt their logo three times this week and tried to create a flier they needed yesterday from a template.
· For those who would rather build a brand with intention, authentically, to last for a long time, than chase trends and throw things together.

I believe in

working with intention // soul-feeding rituals // movement as medicine // mindful brand stories // the sacred feminine changing the world // beauty + freedom // soul-aligned clients

I send (almost) weekly brand/life musings called friday feels.

the paperrific newsletter

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