Blog
brand strategy.
As visual designers, it’s sometimes hard to go backward and explain how we got to the pretty stuff. In my... view post
brand audit.
This year I have decided to experiment with a few public offerings to see if it makes sense for the... view post
5 pillars.
I have been digging into branding books and coaching groups to find the best blend of knowledge out there for... view post
features vs benefit.
This topic always feels a little bit confusing when I talk to clients. Effective marketing and sales need to focus... view post
do you know your brand?
I have recently started offering brand audits. When I think of a brand audit, I think of dissecting your brand’s... view post
elements of branding.
I have noticed that branding has now permeated our everyday language not just as it pertains to our businesses but... view post
ikigai.
Ikigai is the Japenese word describing pleasure and meaning for life. It is broken up into Iki (to live) and... view post
what are your strengths?
I’ve been deep-diving into figuring out a little more about myself as it pertains to being a freelance entrepreneur. What... view post
gem city to the big apple.
It’s been over 4 months since I have made the decision to put myself first: my education, me learning something... view post