I have recently started offering brand audits. I do not yet know the perfect format for this content, I think small and intimate workshops can work, but perhaps this work, too, is best offered one-on-one.
When I think of a brand audit, I think of a deep dive into your brand’s vision, mission (no they are not the same), your goals, values, messaging, identity, and brand personality to name a few things. As a visual person, I can very quickly judge your book by its cover and make suggestions of what could work or work better for you, but that’s just a third of your worry. You HAVE TO HAVE your verbal brand nailed down. And you have to know how your brand behaves in the real world. Sometimes I interact with brands that are poorly designed, but everything else about it is soooo strong. It is not always a top priority to spend money on a logo, and I get it. One day I will spend money on the exterior of my home, but first I needed clean walls, resurfaced floors, and new windows. If you walk in, you feel the energy and intention, and perfection that I have labored over to blend a 100+ year-old home with my modern and minimalist aesthetic. So the point is, I get it.
Given the opportunity however, I would pressure you to ask experts in their field what you look/sound like, and start making very strategic steps to rebrand or tweak your brand to look and sound as good as your products and services are. The world is a noisy place, and if you want to stand out, increase your bottom line, and keep growing—brand strategy, brand clarity, and brand identity design are critical pillars for your success.
If you would like to go deep and evaluate your brand strengths and weaknesses, I’m a click away. I promise to root down into your core values, vision, mission, and visual identity to make you feel like you know exactly where you are headed and how to get there. A brand audit can be extremely helpful to understand your current positioning and how to improve it to better resonate with your target audience and to stand out from your competitors. I’m here for you, let me know how I can support you!