WELCOME TO

If everyone uses AI but nobody trusts AI, why are you creating your brand with AI? Who is it really for? It’s fast fashion for identity—cheap to make, quick to discard, not a basic staple or household standard. Sorry, not sorry.

The tools got good. REALLY fucking good. A logo in minutes, a color palette from a prompt, a brand kit before your first cup of coffee. I would worry being a designer if it didn’t all look the same: beige, tall, skinny serif font, AI slop. 

Everyone can have a brand. And almost no one builds one that stands out and lasts. In three days, I’ll teach you how to use a brand foundation that people actually trust—the kind AI and Canva can never build for you. 

The enemy is the illusion of a brand

A brand is a signature—tailored to you. A beacon in the dark signaling choose me. It carries a pulse, built from visceral yeses. Dense bones. Steady blood flow. Lungs full of fresh air. It cannot be pulled from what already exists—it is drawn uniquely from your vision, your voice, your visuals.

A brand is a signature

who is this for?

Short of designing your brand, you'll learn the basics of logos, colors, and type. Fundamentals AND discernment of good brands.

YOUR VISUALS

11:00am–1:30pm EST

Thursday,
September 24

day 3

Who you are actually for. We will discuss ideal clients versus target audience, and find where you stand against the competition.

your people

11:00am–1:30pm EST

Wednesday,
September 23

day 2

The visceral why, your vision, mission, and core values. The parts that seem and feel boring and everyone asks AI to finish. 

your brain + your brand

11:00am–1:30pm EST

Tuesday,
September 22

day 1

For those who can feel their brand is off, just can’t quite point to why.

For those who rebuilt their logo three times this week and tried to create a flier they needed yesterday from a template.

For those who would rather build a brand with intention, authentically to last for a long time, than chase trends and throw things together. 

This is not for you if you want a quick look, fast solutions, and don’t care about a sustainable business. 

replays will help me

Live +
replays +
Q+A after

· (3) live days via zoom
· homework + replays
· Q+A after each session

For the chatty

· (3) live days 
· via zoom
· homework
· keep replays

Live access

for the note-takers

i want to chat, too

i can show up live

Live access + keep replays

for the visuals

$147

$27

$47

· (3) live days 
· via zoom
· homework
· no replays

What we will build

Each day includes a bonus:
one lucky attendee will choose between a brand audit ($330 value) or a free ticket to the full brand anatomy course ($497 value). 

WHY SHOULD YOU CARE

The brand.anatomy lab solves the problem of building a brand with intention and care when you are not a designer, marketing expert, content creator, and would just rather get back to doing what you do best—laminating dough at 4am, blending herbs nobody can pronounce, waxing vaginas, healing with sound, closing five-figure consulting gigs, fermenting kombucha, developing future leaders, or whatever it is that made you start in the first place. 

It’s the same work as what you are trying to accomplish with AI except we do it the human, authentic way. And only once—so you are not reinventing the wheel once a week in your brand, and it will actually look and sound better than AI can ever produce. 

Strategy and foundation for your brand that people can recognize and trust. 

shall we?

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