Creative brand strategy and bespoke brand building
HOW TO work with me
Branding is an art form—a metier of infusing nuanced meaning into visuals.
Your brand world awaits.
Hi, I’m Réka (ray-ka), your brand and identity coach. I’m wildly in love with the esoteric and ethereal as a lens to brand with intention and depth. When your brand has a beating heart and lung full of fresh air—it’s impossible not to fall in love with it.
let's chat
let's make some magic
Let's stop chasing the trends—let’s talk about your visceral why. Stop looking at your competition—let’s discuss what makes you different. Stop saying yes to everyone—let’s find your ideal clients.
I’m interested in unfolding your whole-hearted and mindful brand story rooted in intention and purpose. I’m eager to create a beautiful visual ecosystem that is crafted for lasting impact and propels your brand to new growth and heights.
A new direction requires a new orientation.
visual brand strategy | brand marks | logos | color palette | typography | font suite | patterns | icons | photography | illustration | brand collateral | website | social media | packaging | merchandise | signage | mural | advertising | brand guide | brand ecosystem | visual brand strategy | brand marks | logos | color palette | typography | font suite | patterns | icons | photography | illustration | brand collateral | website | social media | packaging | merchandise | signage | mural | advertising | brand guide | brand ecosysteM | visual brand strategy | brand marks | logos | color palette | typography | font suite | patterns | icons | photography | illustration | brand collateral | website | social media | packaging | merchandise | signage | mural | advertising | brand guide | brand ecosystem | visual brand strategy | brand marks | logos | color palette | typography | font suite | patterns | icons | photography | illustration | brand collateral | website | social media | packaging | merchandise | signage | mural | advertising | brand guide | brand ecosystem
brand intentions | thought monitoring | verbal brand strategy | naming | purpose | visceral why | vision | mission | core values | target audience | ideal client avatar | competitors | unique value proposition | unique selling proposition | positioning statement | brand archetype | offer architecture | brand tone | brand voice | brand story | brand messaging | brand intentions | thought monitoring | verbal brand strategy | naming | purpose | visceral why | vision | mission | core values | target audience | ideal client avatar | competitors | unique value proposition | unique selling proposition | positioning statement | brand archetype | offer architecture | brand tone | brand voice | brand story | brand messaging
I believe in
working with intention // soul-feeding rituals // movement as medicine // mindful brand stories // the sacred feminine changing the world // beauty + freedom // soul-aligned clients
my process
A true north: strategy before design, always.
Brand alchemy is my slow-craft, intimate, and precise approach to branding. It’s where we distill the living essence from your vision, mission, values and transform into a fully fleshed brand identity. When we root into your visceral why the brand visuals unfold effortlessly.
I’ve spent years honing my offerings. The confidence and clarity in my work comes from a lot of trials and errors as well as dissecting my own paperreka brand. It is with intention and joy that I offer 3 pathways to work with me:
• a consult (to check the vibes)
• a brand audit call (if you want to pick my brain for an hour)
• and full on brand strategy + design work from vision and mission to your logo files and brand guide.
explore your options
time is a construct
As a triple Aries and 1/3 sacral generator—I’m full of fire and I like to get shit done. But in the age of digital, 24-hour, and on-demand, I also find it deeply refreshing to create long conversations and work with fat hours—aka my slow-approach that results in brands full of poetry, precision, and stunning visuals.
Diving into my akhasic records, playing my sound bowls, bossing less and babe-ing more.
boss less babe more
current obsessions
say hello
“Réka’s attention to detail brings the meaningfulness of small business ownership to life.”
I’ve been working with Réka for over nine years. She has supported me through multiple rebrands to bring to life the vision of my business. What sets her apart from the rest is her thoughtful question-asking to help bring clarity to what you’re offering and why you’re offering it. If you’re up to building a beautiful, modern, and (sometimes) spunky brand, Réka is your gal.
JUSTINA
“Show up. Do the work. Trust Réka as your guide.”
I went through Réka’s brand anatomy work in the midst of deciding to rebrand my existing business in a way that felt truer to not only my craft but my heart.
The thought-provoking branding questions and Réka’s intuitive insight and guidance pushed me through the discomfort of resistance and gave me the clarity and courage to look at and name what was holding me back, who I really, deeply am to my core, and what kind of life and business I want to create.
KATIE
